A good hair day boosts confidence, so give your strands a helping hand with a dedicated at-home regime

On days when our hair looks good, we tend to feel good too. A great hair day gives us greater confidence and yet for years, hair care has taken a backseat to the world of skincare. But that era is officially over. The “skinification of hair” isn’t just taking off; it’s a fundamental shift in how we approach hair health.

Not sure what that means? Well, our approach to hair care is changing. This means treating your scalp and hair with the same precision, high-performance ingredients, and multi-step routines you use for your face. Just as our skincare routines have become more focused on specific complexion needs, now we are able to give our hair the same tailored attention. But don’t worry, this doesn’t mean a huge routine overhaul. Just a little more effort can reap huge hair rewards.

Get the foundation right: Scalp-first cleansing 

The true heart of any great hair routine is a healthy scalp. Starting in 2026, we’re moving beyond thinking of shampoo as just a ‘cleanser’. Instead, it’s the first and most critical step in maintaining your scalp’s delicate ecosystem (or microbiome).

Your shampoo and conditioner are no longer just for cleansing your hair; they are the primary tools you use to maintain a balanced scalp ecosystem and deliver active ingredients. In recent years, these two go-tos have come on leaps and bounds. Using a tailored shampoo and conditioner not only enhances your styling results but is the first and most critical step in promoting long-term hair health, right from the follicle. 

Treat your scalp 

Just like a facial massage, using your fingertips to massage your scalp boosts circulation, bringing oxygenated nutrient-rich blood to the fore and ensuring new growth has the best start. Think of this as the ‘facial massage’ step of your new routine; it prepares the canvas. If you have fine hair, massage during your shampoo. But if you have thick, coarse or dry hair, use a hair oil to massage your scalp as a pre-shampoo treatment – it will further nourish the roots. Take a look here to identify your hair type.

To give your scalp massage an extra boost, use a scalp scrub once a week. Our Purifying Scalp Scrub combines fine grain sugar crystals with argan oil to slough away dead skin, excess sebum and product residue. This weekly exfoliation is crucial for unclogging hair follicles, much like using a BHA exfoliant on your face. It leaves the scalp clean and the hair looking incredibly healthy and full of volume at the roots.   

Beyond exfoliation, the next frontier in scalp care is treating it like you treat your facial skin – with a targeted serum. Just as a face serum delivers concentrated ingredients, a scalp serum can deliver nutrients like niacinamide to boost circulation or peptides to support the growth cycle directly at the follicle. 

Give your hair a ‘facial’ 

No facial is complete without a mask, and a modern hair routine is incomplete without a treatment that delivers high-performance ‘active’ ingredients. Be sure to nurture your strands with a weekly at-home treatment.  

For weak hair, prone to split ends try our Miracle Keratin Recovery Hair Mask with keratin, a key component of ‘bond repair technology’. This protein helps rebuild the internal structure of the hair, making it essential for damaged or colour-damaged strands, and argan oil that is rich in Vitamin E to leave hair soft.   

Alternatively, if your hair is drier than the Sahara look to our Intense Nutrition Hair Mask, it contains rice milk and macadamia nut oil to leave the cuticles smooth. This mask is rich in lipids that act like ceramides, sealing the hair’s surface to create a mirror-like shine and lock in hydration. For an extra boost, look for masks that also contain hyaluronic acid, a powerful humectant that draws moisture deep into the hair fibre. 

The Final Seal: Lock in moisture and strength 

Just as we moisturise our skin, the final step of a 'skinified' hair routine is to seal the hair cuticle, locking in all the benefits of your treatment. Prevent split ends and keep hair looking its shiny, healthy, best with a little oil. Modern serums and oils now do more than just tame frizz; they act as a final barrier to prevent moisture loss and protect from environmental damage. 

On fine hair, it’s best to use a serum before shampooing to protect the ends in the shower, and follow with a little on towel-dried hair before styling. For thick or curly hair, you can add a little oil or serum to mid-lengths and ends to tame frizz and boost shine and hydration between washes.